The goal of the project is to:

The project envisages promoting mobile services with the concept of lifelong learning for farmers.

Vidiyal is developing a network around 2000 mobile learners to promote corporate literacy of the learners and shareholders of the producer company with the involvement of  different stakeholders such as Farmers, Telecom companies, Bankers, Agricultural  and Animal Husbandry Universities, Bankers, NABARD, etc.

The movement of Producer Company was initiated with an objective of providing livelihood support and economic benefits to small and marginal, and to encourage their participation in emerging high-value markets with prime focus on exports and the unfolding modern retail sector in India. A Farmers' producer company can be seen as a hybrid between private companies and cooperative societies. The producer-company concept is aimed to combine the efficiency of a company with the `spirit' of traditional cooperatives. Producer companies aim to integrate smallholders into modern supply networks minimizing transaction and coordination costs, while benefiting from economies of scale. They are run and owned by farmers, financially facilitated by the government or donor agencies, and managed by professionals. The concept of producer companies is still in its infancy in the agricultural sector and slowly capturing attention of farmers in India.

The advantages of a Farmers producer Company is :

Photos of M4G Focus Group Discussion and Stakeholders meeting.